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Directions Magazine offers a generic but examples-filled article named “Connecting the Dots: Why Geocoding is Critical for Businesses”. The conclusion: “Businesses require the highest level of accurate locational information available. Using geocoding technology can help a business answer fundamental questions, such as: What is the geographic area we serve? Are our sales territories and client clusters properly aligned? What are missed or overlooked areas where potential clients might exist? By geocoding client data you can see patterns emerge and create new opportunities for businesses. Utilizing a geocoding solution can help businesses strengthen customer relationships, improve profitability and increase effectiveness – all of which are critical in expanding business in a down economy.“