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Pocketweb’s Pocket Life® Platform Powers CO2 Solution Suite To Neutralise Consumer Goods  

Interactive CO2 solution suite “Get-neutral” for individuals and companies will utilize award-winning Pocket Life® Platform to drive CO2 reduction of private consumption

SAN FRANCISCO, CA (January 18, 2012) - Pocketweb Ltd., the global award-winning innovator that integrates secure location-based and social media services across web and mobile platforms, has announced that German-based, independent CO2 solution suite, “Get-neutral” will utilize the Pocket Life® Platform.  “Get-neutral” aims to provide a platform for individuals to better understand their CO2 emissions while providing tools to assist them in neutralising their CO2 consumption.

Private consumption is the cause of almost half of the world’s CO2 emissions. “Get-neutral” is the world’s first online platform for climate-neutral consumption, allowing users to compensate their CO2 consumption by understanding the impact of products they have purchased and supporting climate projects. “Get-neutral’s” personal carbon footprint (PCF) database is continuously being extended and already contains several tens of thousands of products of daily use.

How it works for the end-user:

1.     Sign up for the “Get-neutral” online platform at no cost.

2.     Users scan or enter the barcode of their product with the “Get-neutral” app for iPhone, or on the web.

3.     By scanning the product’s GTIN (Global Trade Item Number) the user can identify the item’s Product Carbon Footprint (PCF) and neutralise it.

4.     Regular campaigns allow sponsors and partners to highlight brands and products and promote climate friendly consumption behaviour.

5.     Users receive points and badges and share their experience within the “Get-neutral” community.

“Get-neutral” is currently available as web application and on the iPhone, with plans for an Android version launch in early 2012. “Get-neutral” offers the service at no cost to consumers and is available in all German-speaking markets. In the second phase of development, the offering will be opened to users in multiple nternational markets. A recent collaboration with leading advertising agency “Grey G2 Group”, “Get-neutral” aims to become the market leader for CO2 neutralising.

About “Get-neutral”

Get-neutral is the world’s first online platform for climate neutral consumption. Get-neutral allows people of all ages to practice simple climate protection every day. For further information please go to www.get-neutral.com.

 About Pocketweb
Pocketweb (www.pocketweb.com) integrates location-based and social media services across web and mobile platforms and makes them easily accessible to consumers and organizations. Based on its award-winning Pocket Life® Platform these services are being offered worldwide and across mobile carriers.

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